Discover the 2025 best-selling Korean skincare products at Olive Young, including soothing toners, hydrating serums, barrier creams, and trending K-beauty makeup favorites.
Why Olive Young’s Best Sellers Matter in 2025
As Korea’s largest beauty retailer, Olive Young sets the benchmark for what truly sells in K-beauty.
Unlike influencer trends, these rankings reflect real consumer purchases across Korea.
The 2025 trend highlights:
✔ Skin barrier repair
✔ Sensitive skin solutions
✔ Hydration layering
✔ Everyday minimal routines
Below are the top trending products dominating this year’s sales charts.
1. Anua Heartleaf 77% Soothing Toner
Anua Heartleaf 77% Soothing Toner
This cult-favorite toner contains 77% heartleaf extract to calm irritation and reduce redness while providing lightweight hydration.
Key Benefits
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Soothes sensitive skin
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Reduces redness
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Lightweight, non-sticky hydration
Best For
Sensitive skin / Acne-prone skin / Redness-prone skin
💡 Perfect as the first hydrating step in your routine.
2. Torriden Dive-In Hydrating Serum
Torriden Dive-In Serum
A top-selling lightweight hyaluronic acid serum known for deep hydration without heaviness.
Key Benefits
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Multi-layer hyaluronic acid
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Fast absorption
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Ideal for layering
3. AESTURA ATOBARRIER 365 Cream
AESTURA ATOBARRIER 365 Cream
2025 Barrier Repair Favorite
Barrier care is one of the biggest trends this year, and this dermatologist-loved cream leads the category.
Key Benefits
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Strengthens skin barrier
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Long-lasting hydration
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Sensitive-skin friendly
Perfect for dry, compromised, or over-exfoliated skin.
4. Mediheal Madecassoside Blemish Pad
Mediheal Madecassoside Blemish Pad
The Everyday Calming Pad
Toner pads remain extremely popular in Korea for quick, effective skincare.
Key Benefits
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Instant soothing
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Gentle exfoliation
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Convenient daily care
Ideal for morning prep or calming irritated skin.
5. rom&nd Juicy Lasting Tint
rom&nd Juicy Lasting Tint
A consistent bestseller in the makeup category, known for glossy color payoff and long-lasting wear.
Key Benefits
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Vibrant shades
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Comfortable texture
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Affordable luxury feel
6. Banila Co Clean It Zero Cleansing Balm
Banila Co Clean It Zero
The iconic sherbet-textured cleansing balm that melts away makeup effortlessly.
7. Beauty of Joseon Relief Sun SPF50+
Beauty of Joseon Relief Sun
Lightweight sunscreen with no white cast — globally viral in 2025.
8. numbuzin No.3 Super Glowing Essence Toner
numbuzin No.3 Super Glowing Essence Toner
Known for glass-skin glow enhancement.
✨ 2025 Korean Skincare Trends Summary
From this year’s Olive Young best sellers, we can clearly see:
✔ Repair-focused skincare is dominating
✔ Gentle formulas outperform harsh actives
✔ Hydration remains the foundation of every routine
✔ Minimal routines are gaining popularity
✔ Sunscreen remains essential
✔ Toner pads are still extremely popular
If you're building a simple yet effective skincare routine, start with:
Cleanser → Toner → Serum → Barrier Cream → Sunscreen
Olive Young’s 2025 Top 8 Best Sellers reflect what Korean consumers are truly repurchasing — not just what’s trending online.
Explore these bestselling favorites and build a routine backed by real customer demand.
Explore our curated collection and find your perfect match.
